Friday, May 1, 2009

Bagay sa Taste Mo....an expression of competitive advantage

'Anong bagay sa taste mo?'

People will never stop drinking the brew! Coffee is one of the most consumed beverages worldwide because most of the people considered it as their 'perk-me-up' drink or 'hunger-filler'. But in this fast and furious world we live in, most of us can't afford the traditional preparation of coffee, which is buying the coffee, sugar/creamer separately just to have a warm cup of coffee. We certainly appreciate anything that's fast, fuss-free and convenient that's why most of us are looking for the right product that can be consumed anytime, anywhere. Also, with all the available coffee products in the market, we're not sure if it will suit our taste because we have our own taste preferences. And that's the big problem!

But now, worry no more! San Mig Coffee has a wide range of products that offer both convenience and choices for coffee drinkers. Launched in December 2004, it was the first 3-in-1 coffee that came with different blends - Mild, Original and Strong. So, to all coffee drinkers, choose now the product and blend that will suit your taste:


SAN MIG COFFEE 3IN1 REGULAR
Coffee + Creamer + Sugar

AVAILABLE BLENDS:

* Mild - Sweet and creamy
* Original - Perfectly balanced
* Strong - Full - bodied
* Extra Strong - With an extra kick of caffeine






SAN MIG COFFEE 3IN1 SUGAR FREE
Coffee + Sweetener + Creamer

'Less Calories...Same sweetness'

Available blends: Mild, Original, Strong and Extra Strong

A recent consumer study discovered that a large number of Filipino coffee drinkers take their coffee black, adding only sugar or sweetener. That is why San Mig Coffee launched a new addition to the growing family of innovative coffeemix products - SAN MIG COFFEE 2in1.





SAN MIG COFFEE 2IN1 REGULAR
Coffee + Sugar

'Tamang timpla ng black coffee at sugar, all the time'

AVAILABLE BLENDS: Mild, Original and Strong






SAN MIG COFFEE 2IN1 SUGAR FREE
Coffee + Sweetener

'Coffee and sweetener, in 1 sachet'

AVAILABLE BLENDS: Mild, Original and Strong

For those purist types who want pure, unadulterated black coffee, without milk, creamer or flavorings, SAN MIG COFFEE 100% PREMIUM INSTANT COFFEE is specially formulated to suit your taste. Discover the strong taste and rich aroma in every cup of your San Mig Coffee!


While for those coffee aficionados who's craving for flavored coffee, here's the good news for you! Ever heard of a 'SUGAR FREE' flavored coffee? Yes, it's time to indulge with GRANDEUR FLAVORED COFFEE BLEND, a premium coffee blend made from the finest Arabica coffee beans with 50% less calories than the regular coffeemixes. Available in 4 blends - Original, Mocha, Hazelnut and Italian Original.


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